In today's increasingly competitive consumer goods market, packaging is no longer merely a "container for protecting products", but an important carrier for brand communication. As an enterprise specializing in packaging design for fast-moving consumer goods, we deeply feel that corrugated boxes are becoming a "new handle" for brand empowerment - through creative design and process upgrades, boxes can not only increase the added value of products but also serve as a bridge connecting brands and consumers. In 2024, the creative carton packaging we designed for our clients helped 12 brands achieve sales growth of over 30%.
The printing expressiveness of cartons provides a broad space for brand promotion. The traditional cardboard box gives people the impression of being "simple and monotonous", but the current water-based ink printing technology can achieve high-precision and multi-color printing effects. The "National Style Series" cartons we designed for a certain tea drink brand are printed with full-color ink-wash printing technology, featuring elements of national style such as landscapes, flowers and birds. When unfolded, the cartons can be used as decorative paintings. This "reusable" creative design enabled consumers to actively share it on social media platforms, with the related topic exposure exceeding 5 million times. As a result, the sales of the brand's tea beverages increased by 45%. Data shows that carton packaging with creative design can increase the brand recognition of products by 60%.

The structural innovation of cartons can achieve "packaging as experience". The "foldable toy carton" we designed for a certain maternal and infant brand features a milk powder packaging carton shaped like a foldable cartoon toy. After consumers open the package and take out the milk powder, they can fold the carton into toys such as a small train or a building block box according to the instructions. This "dual-purpose" design has greatly enhanced consumers' favorability. After the brand launched this packaging, the repurchase rate increased by 28%. Many mothers said, "For this cardboard box packaging, we are also willing to buy it again." This design that combines packaging with consumer experience makes the carton a carrier for the brand to convey warmth.